LS&Co. Leaders take their giving from “Good to Great”March 14, 2016
At Levi Strauss & Co., we believe in leading by example, and that’s especially true when it comes to supporting the Red Tab Foundation. Over three days in early March, more than 150 business leaders from across the globe convened in San Francisco to develop their capacity for taking the company from “Good to Great” while upholding LS&Co.’s Profits Through Principles legacy of leadership. The summit provided both a platform for education about RTF and an opportunity for leaders to support our work. RTF was featured in a leader workbook with “Did You Know” information sections calling out facts about RTF. Employees are usually the first to know if someone on their team is in distress and it’s critical that everyone knows how to contact RTF in case of emergency. To that end, an entire section of the workbook was devoted to how to best activate for RTF after the summit, with suggestions on how to involve teams and our contact information.
Perhaps most impressive, though, leaders responded with great enthusiasm to CEO Chip Bergh’s challenge to give and his commitment to match their donations up to $35,000. In just 48 hours, leaders at LS&Co. donated $46,000 to the Red Tab Foundation, and Chip went above and beyond his pledge to match the total amount. These leaders set a high bar for giving, inspiring employees across the business – and the globe – to do the same.