• Red Tab Foundation 2016 Annual Report

    March 29, 2017

    In 2016, the Red Tab Foundation (RTF) celebrated 35 years of providing hope, help and support to members of the Levi Strauss & Co. community.

    Over the past year, we have worked hard to build a stronger and more inclusive financial safety net for employees and retirees through our Emergency Assistance program. We placed a renewed emphasis on listening to our clients and truly understanding what they need so we can serve them more effectively. We also brought our global colleagues closer in 2016, forming new and stronger partnerships with local RTF ambassadors in more than 20 countries where employees work around the globe.

    We’re heartened by what we accomplished in 2016 and look forward to exploring how best to serve our community over the next 35 years.

    You can read more about our recent work by viewing our 2016 Annual Report.


  • Run for Red Tab 2017

    February 25, 2017


    For one day each year LS&Co. employees gather to enjoy a morning of exercise followed by sunshine, good times, and great Bloody Marys. Runners and walkers like John pound the pavement for Red Tab at the Levi’s Presidio 10 in San Francisco (April 23) and at the 20 km de Brussels (May 28). So how can you get involved?

    San Francisco

    • Register to run or walk: Sign up to run or walk the 5K, 10K or 10-mile race at the Levi’s Presidio 10. Registration is FREE for employees only using the promo code provided to your email address. Friends and family can receive 10 percent off their registration using promo code RFRT. Note: The promo code is entered in the top right corner of the pop up box that appears after you click “Register.”
    • Create a team and start fundraising: Running and fundraising are more fun with friends! Get together with your loved ones and colleagues, then register as a fundraiser. Note: Registering for the race and registering to fundraise are two different processes.
    • Sponsor a colleague: If you can’t participate in the race, you can still support the cause by sponsoring a team or individual for their run. Find a list of participants, or ask your colleagues if they’re running.


    • Email Joelle Van De Plas to sign up to run or walk the 20 km and to get details about how to involve friends and family.
    • Create a team and start fundraising: Running and fundraising are more fun with friends! Get together with your loved ones and colleagues, then register as a fundraiser. Note: Registering for the race and registering to fundraise are two different processes.
    • Sponsor a colleague: If you can’t participate in the race, you can still support the cause by sponsoring a team or individual for their run. Find a list of participants, or ask your colleagues if they’re running.
    • Questions? Email us or, if you’re at the Plaza, come visit the RTF table in the Atrium between 11:30 a.m. and 1 p.m. on April 11th, or April 12th.



  • WLT Challenge Surpasses Goal

    December 15, 2016


    The Red Tab Foundation (RTF) is inspired by all LS&Co. employees who participated in this year’s WLT Challenge, once again helping us exceed our goal by a wide margin. We are so proud to work at a company where employees truly care for one another’s well-being — every dollar donated to RTF goes directly to help employees and retirees experiencing unexpected financial emergencies.

    During this fall’s four-week campaign, 1,209 employees worldwide raised $222,000, surpassing our goal by more than $11,000. It was especially heartening to see WLT members lead by example, issuing their most ambitious challenge matches in the history of the company.

    Here are a few highlights from this year’s WLT Challenge:

    • RTF had a 35th anniversary celebration that included a “Heart to Heart” talk with Pete Haas and other board members.

    • LSA leveraged their Sales Launch to start the campaign off with a bang.

    • The Merch team organized a number of kiosk activities with a percentage of sales donated to RTF.

    • AMA hosted its second annual Run for Red Tab Singapore and raised more than $20,000, beating last year by $5,000.

    • Global Brands raised $60,000 — almost double the dollar amount brought in by any other organization.

    • In honor of RTF’s 35th anniversary, Eureka designed limited edition RTF jeans for a number of lucky raffle winners.

    • GSC finished with more donors than any other organization.

    • Corporate Affairs had 100% team participation for the second year running.

    • IT raised more than $6,000 with two awesome employee events: Oktoberfest and Diwali.

    • The Red Tab Sample Sale in San Francisco raised more than $26,000, while Creative Services, the L.A. Sales Office, Singapore, Japan and Brussels all independently organized various sales to raise more than $45,000.

    Thank you to everyone who participated in this campaign. Whether you gave via a payroll deduction or one-time donation, or volunteered your time at a sample sale or Red Tab run, you banded together with fellow members of the LS&Co. community to make this our most successful employee campaign yet.

    Making your impact go even further, in many cases donations were matched by your WLT member, the Levi Strauss Foundation and the Pete Haas & Chip Bergh $150,000 Challenge.

    We are grateful for your commitment to the Red Tab Foundation and for supporting our mission of assisting employees, retirees and their families facing unexpected emergencies.

    Did you know? As one of the earliest employee assistance funds in existence, the Red Tab Foundation has given out more than 19,000 grants totaling more than $17 million since we started in 1981.

  • Red Tab Through the Decades

    October 12, 2016



    Just like LS&Co.’s iconic products stay true to their origins while evolving to meet the needs of today’s consumers, the Red Tab Foundation’s (RTF) programming has progressed over the past 35 years to meet the changing needs of employees and retirees.

    Since the foundation was established in 1981, RTF’s core service – emergency assistance – has remained largely unchanged: When unexpected circumstances put a member of the LS&Co. community at risk of not meeting basic needs, RTF provides a grant to get the employee or retiree through the difficult time.

    In addition to this assistance, however, the Red Tab Foundation has had many other programs throughout the years that were designed to foster the well-being of our workforce. Here’s a look back at the ways employees have helped employees (and retirees) over the years.

    The 1990s: Taking preventive steps and expanding retiree assistance

    Early in the 1990s, RTF began offering preventive counseling programs on subjects such as managing finances, improving family relationships, preventing domestic abuse and building self-esteem. These programs took concrete steps to help employees and retirees prevent emergencies in the first place, expanding the work of the foundation from reactive assistance to proactive initiatives for employee well-being. On this front, RTF saw its role as a catalyst for change, piloting programs that the company could later decide to take on across the business.

    During this time, RTF also expanded its assistance to retirees by offering access to basic necessities that retirees could not afford on their fixed income. Eyeglasses, hearing aids, critical dental work, mobility aids and winter heating fuel are all crucial to quality of life for the men and women who devoted their working lives to LS&Co. These types of requests still constitute our largest category of grant spending today, and RTF remains committed to supporting the retirees who were important contributors to the company’s success.

    The 2000s: Supporting opportunities for workers and their families

    In 2005, RTF introduced a college match program to help employees prepare for their dependents’ academic expenses. The program provided a dollar-for-dollar match when employees contributed to their children’s college savings accounts, helping employees create a brighter future for their children and grandchildren. The program was also designed to help employees establish asset-building behaviors that could be translated to other areas of their lives.

    RTF also took over a program initiated by the Levi Strauss Foundation that granted scholarships for the dependents of employees. Since 2008, Red Tab Scholars has disbursed more than $1.8 million to over 480 students in more than 17 countries, helping them create opportunities for their future.

    2010 and beyond: Helping employees build better financial futures

    Starting in 2010, RTF adapted its programs to meet the needs of a diverse retail workforce in addition to those of our manufacturing and distribution center employees. Following in the footsteps of the college match program, but providing more flexibility, RTF launched a pilot of Red Tab Savers in early 2015. In partnership with esteemed Bay Area nonprofit EARN, RTF became the first employer to launch a tailored matched-savings program through EARN’s online asset-building platform.

    Red Tab Savers helps retail and distribution center employees in the U.S. build savings toward a goal of their choice — whether education, emergency savings or anything else. In turn, RTF matches their savings for six months, reinforcing these saving behaviors and providing employees with a new set of financial management skills. Initial results from the program have been thrilling, and RTF is leading the way for many other employers exploring ways to help their workforce create a better financial future.

    Just like LS&Co., the heritage of the Red Tab Foundation is rooted in values. The times have changed, the garments have changed and the people who make up the company have changed, but the values of empathy, courage, integrity and originality have remained the same. The impact of RTF on the lives on employees is direct and sizable: In the last 35 years nearly 19,000 grants totaling more than $17 million in direct aid have helped members of the LS&Co. community get back on their feet after financial emergencies. Today’s employees are supporting this work with their time, energy and money at a higher rate than ever before in the foundation’s history, allowing us to keep the spirit of “employees helping employees” alive and well for years to come.

  • Carrie Ask Joins the Red Tab Foundation Board

    August 25, 2016


    Today, the Red Tab Foundation announced that Carrie Ask, executive vice president and president, Global Retail has joined the Red Tab Foundation Board of Directors. In this role, Carrie will bring expertise and insight into the Global Retail population. This is critical as the Red Tab Foundation continues to shift its strategy and focus more toward the retail population (who make up approximately 50% of our total LS&Co. headcount).

    “I’m proud to be at a company where we value our current and retired workers so deeply, and that’s why I’ve chosen to get more involved in the Red Tab Foundation,” said Carrie. “One of the reasons I joined LS&Co. was the company’s rich heritage and strong values. Empathy is critical to being a successful retailer and something we should practice every day – walking a mile in the shoes of the consumer and those of our amazing store teams.”

    Since its inception in 1981, the Red Tab Foundation has helped support both employees and retirees in need. This year marks the 35th anniversary of the Red Tab Foundation and the services it provides. Over the coming months, we will celebrate this anniversary through a variety of activities, culminating in with 35 days of Red Tab in October. Keep an eye on Threads or follow the Red Tab Foundation on Facebook to find out more info.

    For more information on the Red Tab Foundation Board of Directors, click here:

  • San Francisco and Brussels pound the pavement to support Red Tab

    May 20, 2016


    Who runs the world? Red Tab Foundation supporters, of course! This year, employees, retirees, friends, and family of LS&Co. will raise money for the Red Tab Foundation at Run for Red Tab races across five global locations.

    San Francisco started the relay on April 17th at the Levi’s Presidio 10, logging 1,270 miles – the equivalent of walking to Levi’s Plaza from Embarcadero BART at the beginning and end of each day for more than two years!   These participants raised almost $14,000 in the lead up to the race, with the Northern California Retail team raising the top amount at $2,370. Team Captain and NorCal District Manager Marcos Lopez said:

    “Embracing the Red Tab Foundation with my team has helped improve engagement and rallying my team to support has really brought us closer together.”

    Alongside these all-star fundraisers were countless other LS&Co. employees worth cheering for, including the E-Commerce Marketing Coordinator who won the 10 Mile race, Herald Alvarez. He said of the experience,

    As a new employee, I wanted to participate in Run for Red Tab to meet new teammates and get a first impression of how Levi’s shows up in our San Francisco Community. It wasn’t until that Friday before the race that I learned more of Red Tab Foundation and its objective in helping current & former LS&Co. employees with unexpected situations. I’m so proud to be an employee of a company truly embracing its employees in ALL avenues. 

    Winning the race was surreal! Honestly though, [it] was only fun because I got to meet tons of teammates after and feel part of the LS&Co. Family!”

    Also in attendance were descendants of RTF’s founder, Jerry O’Shea, and former Red Tab grant recipient and Plaza employee, Susan Jayubo, who finished the 5K without her cane for the first time since having an aneurism in 2012. Susan is truly an inspiration and one of RTF’s most enthusiastic cheerleaders. Check out more photos of Run for Red Tab San Francisco on the Red Tab Foundation’s Facebook page.

    Up next is Run for Red Tab Brussels, where 23 colleagues from the Netherlands, UK, and France will take a 20-kilometer tour through the city, followed by races in New York, Singapore, and South Africa later this year. Sponsor a Brussels runner by May 29th to become part of Red Tab’s global community of supporters, or let us know if you’d like to host a race in your city.

    The funds raised during Run for Red Tab races help RTF provide critical services for employees and retirees, such as car repair for a retail employee following a flood, scholarships for children of our factory workers in South Africa, and hearing aids for a retired sewing machine operator so she can hear her great-grandchildren play. Participants and donors to these global races truly give new meaning to the term “high-impact exercise”. Thank you for supporting the Red Tab Foundation – this is how we help each other.

  • LS&Co.’s Retail organization rallys for Red Tab

    April 7, 2016

    Red Tab Scan

    As the population of Retail workers at LS&Co. grows, the Red Tab Foundation is working hard to ensure that every employee who needs help knows how to reach us. Several initiatives this spring have been aimed at raising awareness among the Retail population, and the organization has come back with strong support for our work.

    February was Retail Awareness Month with the Red Tab Foundation, a time when we make sure that every employee knows how to get help if he or she needs faces an unexpected emergency.   Over the course of 3 weeks, 2,400 managers and stylists from across LSA visited RTF’s website to learn about the services we offer and how to reach us should they ever need assistance. As Red Tab supports our Retail workforce, so does the Retail organization support the Red Tab Foundation. For every employee who viewed Red Tab’s information page, the Retail organization made a donation to RTF to support our colleagues in need, totaling $3,500.

    Additionally, RTF was included in the retail Field Leadership Conference for the second straight year. RTF Board Advisor, Richard Gomes, worked to secure RTF a thirty-minute time slot presenting from the main stage. Retail leaders from the U.S., Canada, Mexico and Brazil were in attendance, with translation services provided. The presentation took retail employees on a past-to-present journey through RTF history and shared details about how to apply for help and how the organization is proactively working to meet the needs of our changing workforce. Results from the RTF Savers pilot were met with enthusiastic applause and, to cap the event, the retail team surprised RTF with a $10,000 donation.

  • Run for Red Tab 2016 is here!

    March 15, 2016

    At LS&Co., we go the extra mile for our colleagues all the time – metaphorically, at least. But once a year, at Run for Red Tab, we have the opportunity to actually log some miles in support of LS&Co. family members in need.   This year, runners and walkers like John will pound the pavement to support the Red Tab Foundation on April 17th at the Levi’s Presidio 10 in San Francisco and on May 29th at the 20 km de Brussels.   So how can you get involved?

    San Francisco:

    Register to Run or Walk:  Sign up here to run or walk the 5K, 10K or 10 mile race at the Levi’s Presidio 10. Registration is FREE for employees only using the promo code found here and your email address.  Friends and family also receive 10% off their registration using this promo codeClick here for more details about how to register.

    Create a team and start fundraising: Running and fundraising are more fun with friends! Click links below to get started and help us reach our fundraising goals!

    Sponsor a colleague: If you can’t participate in the race, you can still support the cause by sponsoring a team or individual for their run. Find a list of participants, or ask your colleagues to find out who is running.



    Register to Run or Walk:   Email Joelle Van De Plas to sign up to run or walk the 20 km and for details about how to involve friends & family.

    Create a team and start fundraising: Running and fundraising are more fun with friends! Click links below to get started and help us reach our fundraising goals!

    Sponsor a colleague: If you can’t participate in the race, you can still support the cause by sponsoring a team or individual for their run. Find a list of participants, or ask your colleagues to find out who is running.

  • LS&Co. Leaders take their giving from “Good to Great”

    March 14, 2016

    LS&Co. Leadership Summit 2016-417

    At Levi Strauss & Co., we believe in leading by example, and that’s especially true when it comes to supporting the Red Tab Foundation.   Over three days in early March, more than 150 business leaders from across the globe convened in San Francisco to develop their capacity for taking the company from “Good to Great” while upholding LS&Co.’s Profits Through Principles legacy of leadership. The summit provided both a platform for education about RTF and an opportunity for leaders to support our work. RTF was featured in a leader workbook with “Did You Know” information sections calling out facts about RTF. Employees are usually the first to know if someone on their team is in distress and it’s critical that everyone knows how to contact RTF in case of emergency. To that end, an entire section of the workbook was devoted to how to best activate for RTF after the summit, with suggestions on how to involve teams and our contact information.

    Perhaps most impressive, though, leaders responded with great enthusiasm to CEO Chip Bergh’s challenge to give and his commitment to match their donations up to $35,000. In just 48 hours, leaders at LS&Co. donated $46,000 to the Red Tab Foundation, and Chip went above and beyond his pledge to match the total amount. These leaders set a high bar for giving, inspiring employees across the business – and the globe – to do the same.

  • Gratitude from our Grantees

    February 20, 2016

    The staff of the Red Tab Foundation is lucky to have the opportunity to directly see and hear the positive impact of our work on a daily base.   However, our work would not be possible without you, our donors, so we want to share that gratitude with you.


    “To whom this may concern:

    It gives me immense pleasure to write this note to thank you for the greatness you have shown me during my time of need. Your support and the contribution you have made have helped me and my family tremendously, and for that I will forever be grateful. Please accept our sincere gratitude for your help during our family crisis. Your daily inquiries let us know how much you cared.”  – Employee, South Africa


    “I just wanted to say, from a new Store Manager with the company, only a little over a month being employed, seeing things like this and the arms being wrapped around her from the program, I can’t tell you how much it warms my heart. I’ve also personally been through a lot in my life and I can’t tell you how much of a blessing this program could have been to me.  If nothing more, just knowing someone is there. When I decided to become an employee of this brand, it was solely to represent the leading retailer and innovator of denim.  I had no idea then, what I was getting myself into.  The generosity of this company is second to none. And I just want you to know, it makes me so proud to wake up every morning and put my Levi’s on. Because I know I’m wearing something that represents compassion.” – Retail manager whose employee received assistance, United States


    “I can’t explain in words how grateful my family is of Levi’s and the Red Tab Foundation. For a company to actually have a foundation to provide financial assistance for their employees and retirees is unheard of. I will never forget how the company I work for helped me financially for something that doesn’t pertain to my job. This is the ultimate proof that Levi’s cares for their employees. We are family, not co-workers. That’s how I live my work life every day. Levi’s is my family and I look forward to many more years with them.” – Store Manager who received assistance, United States


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