February 12, 2016
Through the Red Tab Foundation, we bring our LS&Co. value of empathy to life by supporting our colleagues during difficult times. A large portion of our workforce rises to meet that challenge throughout the year with their financial support, donating to our employee campaign, team challenges and Run for Red Tab, among other events. We’re incredibly thankful for our donors — they make our work possible.
Beyond donations, we’re also incredibly thankful for business partners who dedicate their time and resources to support the Red Tab Foundation and wanted to highlight a few of our recent all-star supporters here, with gratitude:
When Will Yandell was an intern, he was inspired by the story of a factory worker in Poland who received help from the Red Tab Foundation. Years later, as a full-time employee, Will and Josh Farrell advocated for the Collections team (premium, Skate and Commuter) to hold a sample sale at the Plaza this fall, with the proceeds benefitting the Red Tab Foundation. The entire team put in long hours together tagging and hanging product in order to make the event possible.
“This willingness to help and overall ethical way of working is one of the primary reasons I wanted to come work for Levi’s, and I couldn’t think of a better way to get involved directly than to set up a fundraiser,” Will said.
The team’s hard work raised nearly $15,000 in just a few hours, which will support LS&Co. employees and retirees facing a financial emergency.
For Gregory Gordon and Isaac Starr of the Creative Services team, one person’s trash was another one’s treasure and a fundraiser for RTF. In the past year, they’ve held several sales of retail store décor elements that were cluttering up their storage closet and have donated more than $10,000 to the Red Tab Foundation.
In addition to these unique product sales, business units have also given their time to generate support for the Red Tab Foundation. During the Upper Field Leadership Conference, the Retail organization doubled their impact by helping RTF process an outreach mailing to retirees, generating a $3,000 team grant for the volunteer activity.
We’re so thankful for the creative and dedicated partners we have throughout the business. Have an idea for how your group can help RTF? Email us! This is how we help each other.
December 15, 2015
Last month, more than 60 LS&Co. employees from AMA headquarters in Singapore, along with their friends and family members, laced up their shoelaces to participate in the Santa Run for Wishes at Sentosa Island.
The team raised US$15,570.50, which, after it’s matched by the Pete Haas and Chip Bergh $150,000 Red Tab Challenge and the Levi Strauss Foundation, will make a total of US$46,711.50 raised for the Red Tab Foundation!
Employees and their families ran or walked the 5-kilometer track in their Santa suits, all to support colleagues and retirees facing financial difficulties.
“It was a great initiative to be able to have friends and family members join employees in the Santa Run for the first time,” said Tina Lee, who was the first woman from our team to cross the finishing line. “We not only raised more than our fundraising target of US$15,000 for the Red Tab Foundation, but we also raised awareness for this important service. There was so much fun, food and laughter for everyone that we are keen to do it again next year.”
The weeks leading up to the run saw a series of communications and fundraising activities to raise awareness for the foundation, including a raffle and an ecommerce sample sale, with proceeds donated to the run. The rest came from generous cash donations from colleagues in the office and across the globe, as well as friends and families of the runners.
Thank you to the runners, fundraisers, sponsors and all those who donated to Run for Red Tab Singapore. Your support is much appreciated.
This is how we help each other.
October 12, 2015
The Red Tab Foundation (RTF) is one of the ways that LS&Co.’s values — particularly empathy — come to life. Day in and day out, RTF provides emergency financial aid to our colleagues during their times of crisis, whether factory workers in South Africa or retail stylists in Texas like Madeleine. (Find out more about their stories by watching the video).
Today marks the beginning of the Red Tab Foundation Employee Campaign — the perfect opportunity to step up and do your part to support RTF’s mission of employees helping employees. Your WLT member will be issuing a challenge match to your team — which, combined with the continuation of the Pete Haas & Chip Bergh $150,000 Red Tab Challenge, means that for every $1 you donate, up to $4 goes to employees in need.
As an added bonus, we’re raffling off two gift cards per team each week of the campaign, as well as a grand prize pair of tickets to a 49ers game for S.F.-based employees.
So how can you get involved? There are two simple ways:
1. Make a one-time donation.
2. Sign up for payroll deduction (U.S. employees only).
Last year we had the the most employee donations in the history of the Red Tab Foundation. Let’s continue that momentum and make a greater impact than ever before. Your contribution supports a cause important to the employee in the chair next to you, and the one on the other side of the world.
We are the Red Tab Foundation, and this is how we help each other.
September 11, 2015
Here at LS&Co., our heritage is part of what makes us who we are. You can see it every day — whether it’s the way Levi Strauss’ legacy of giving back continues to shape our profits through principles approach, or, quite literally, in the LS&Co. Archives at the Plaza. But we mustn’t forget about the living pieces of LS&Co.’s history — the company’s former leaders and employees, who made LS&Co. the company that it is today.
On August 24, at an LS&Co. Reunion Dinner hosted by the Red Tab Foundation, more than 60 current leaders and LS&Co. alums gathered at AT&T Park to celebrate the past and present of the company, and to catch a glimpse of the future. Set against the backdrop of Levi’s® Landing and Dockers® Deck, with an LS&Co. sizzle reel on the scoreboard, the event captured the spirit and energy that is the common thread of the company’s past and present.
Former colleagues caught up on each other’s retirement activities, and current staff chatted with those who filled their role at the company in years past. Most of the retirees in attendance spent more than 20 years at LS&Co., serving in varied roles and locations across the globe. The dinner was also attended by family members of Jerry O’Shea, a former LS&Co. marketing executive who founded the Red Tab Foundation.
Anne Rohosy, James Curleigh and Lisa Collier presented a compelling business update, and the WLT expertly fielded insightful questions from this highly engaged audience. Their presentation honored the past of the company, highlighted the exciting innovations that are currently in motion and provided a sneak peek on how the best is yet to come.
Anne, along with Bob Haas and Pete Haas, spoke movingly about the role that giving back has played in the company’s success and in their personal fulfillment as employees. In addition to providing time to meet, share and reminisce, the Reunion Dinner continued this philanthropic legacy: All proceeds went to help the Red Tab Foundation’s mission of providing a financial safety net to employees and retirees who are facing unexpected emergencies.
August 27, 2015
Last night, district managers and other Retail leadership from across the country gave back to the Red Tab Foundation at the Upper Field Leadership Conference. They dedicated their hands and energy to prepare an outreach mailing for thousands of LS&Co. retirees to remind them that the Red Tab Foundation is here to provide a financial safety net. Thanks to the Retail team for their strong support!
“It felt great to support efforts to reach past employees knowing how much support was given to to assist current employees in my market, most recently in San Marcos floods.”
– Steve A., District Manager, Texas
Check out pictures of the event on our Facebook page, and Like it to receive more updates like these!
July 10, 2015
After 42 years at LS&Co., Jerry O’Shea founded the Red Tab Foundation to give back
The story of Levi Strauss & Co. is one of innovation and the pioneering spirit, set against a backdrop of a proud heritage that dates back to Levi Strauss himself. This story finds expression not only in denim and khaki, but also in a spirit of giving back that is as strong today as it ever was. One of the innovative ways LS&Co. gives back is the Red Tab Foundation. For more than 30 years, the organization has been a unique resource for our company’s employees and retirees facing unexpected financial emergencies.
The foundation’s story begins at the end of one pioneering man’s storied career. Gerald O’Shea — Jerry to his family and friends — started in the stock room, finished in the boardroom, and never, for a moment, lost sight of who he was and where he came from.
Watch this video to learn more about Jerry’s story and his legacy of giving back:
In remembering Jerry O’Shea and the impetus for the Haas family’s commitment to the Red Tab Foundation, Peter Haas Sr. said, simply, “It has been a custom in the company to look out for people.” Jerry’s legacy has been carried on by the generous support of the Haas family, LS&Co. leaders, employees and retirees of the company.
May 28, 2015
The Red Tab Foundation relies heavily on its Board of Directors to provide guidance, inspiration and expertise as we pursue our mission of supporting LS&Co. employees and volunteers who are facing financial emergencies. We’re ever thankful for the time, energy, and resources our board dedicates to our work, and we’re thrilled to welcome four new members of our Board team.
Elizabeth Wood is our newest Board Director. Elizabeth joined LS&Co. in November as interim lead of Human Resources, and has just agreed to serve as LS&Co’s permanent Chief Human Resources Officer. In addition to her human resources expertise Elizabeth brings a wealth of non-profit board experience to the Red Tab Foundation. She served on the boards of the Warnaco Foundation and ToysRUs Children’s Fund, and was involved in philanthropic grant-giving and fundraising for those organizations. She also serves on the non-profit boards of operational charities in New York like Madison Square Boys and Girls Clubs and Volunteers of America (providing homeless services).
Kim Almeida is one of our new Board Advisors. Kim brings expertise in corporate philanthropy, corporate social responsibility (CSR) and international development. She joined the Levi Strauss Foundation (LSF) in 2012, where she oversees the foundation’s grant portfolio in the Americas and Europe. In this role she has been instrumental in the rollout of Levi Strauss & Co.’s Improving Worker Wellbeing initiative, which aims to improve apparel workers’ lives through partnerships with the Company’s vendors and community partners. Kim leads the initiative’s impact measurement activities.
Richard Gomes has been a key partner of the Red Tab Foundation for several years, and is another of our new Board Advisors. Through lively and engaging online outreach to retail managers, Richard, Director of Retail Communications & Training for LSA, has been instrumental in lifting awareness of the Red Tab Foundation each year. Our growing presence and name recognition with retail is due to his partnership, commitment and dedication. We truly would not have the awareness level we have without Richard’s expert suggestions and his personal efforts. Throughout his career, Richard has volunteered with various organizations including the Starlight Foundation and the Leukemia & Lymphoma Society.
Hillary Weingast, LS&Co. Chief Counsel, has agreed to serve as the Red Tab Foundation’s Legal Advisor. Hillary most recently helped RTF with the EARN contract and has a lot of heart for the foundation and the work we do. She’s energetic and bright, and a committed donor. Hillary understands the unique relationship between LS&Co. and RTF, and has impressed us with her commitment to delivering on promises to RTF, keeping our needs at the forefront while still protecting LS&Co. employees’ interests.
Our work is funded by the generosity of employees and retirees worldwide, descendants of Levi Strauss and other company shareholders. Although we receive some help from Levi Strauss & Co., as a nonprofit the Red Tab Foundation is primarily supported by donations from individuals. And that’s where you come in. Your gift helps the Red Tab Foundation alleviate worry and provide hope to a co-worker or retiree facing an unexpected emergency. This is how we help each other.
April 24, 2015All RunnersCrissy FieldsStarting LineRunning at the Levi's Presidio 10AfterpartyJohn and SusanRetail Ops TeamRFRT SF is awesome!
When it comes to empathy, integrity and courage, Levi Strauss & Co. employees don’t just talk the talk, they walk the walk — or run the run, rather. On a sunny spring morning in April, more than 240 LS&Co. employees, friends and family members came together at the seventh annual Run for Red Tab San Francisco to break a sweat and raise funds for the Red Tab Foundation, LS&Co’s 33-year old employee assistance fund.
This year’s race raised almost $23,000, which the Red Tab Foundation will distribute to LS&Co. employees and retirees around the globe who are facing financial emergencies. Founded by former LS&Co. executive Jerry O’Shea, the Red Tab Foundation provides a financial and emotional safety net to retirees and employees facing unplanned emergencies and is one of the key ways that LS&Co. employees support each other.
In addition to raising money for the Red Tab Foundation, our annual race gives employees a chance to connect outside of work for good health and a good cause.
Employees and friends walked or ran 5K, 10K or 10 miles around Crissy Field and across the Golden Gate Bridge, then ate and celebrated against the beautiful backdrop of the San Francisco skyline.In the weeks before the Run for Red Tab, business units at Levi’s Plaza and retail stores from across Northern California formed teams to train and fundraise, creating a weekly running tradition among our employees that continues even after race day.
This year’s Run for Red Tab was held at the Levi’s Presidio 10, an annual charity race hosted by The Guardsmen. A well-known and respected non-profit organization in San Francisco, The Guardsmen sends at-risk Bay Area youth to outdoor education programs and provides scholarships to some of the Bay Area’s best schools. We were proud to partner with the Guardsmen, providing support through the Levi’s brand sponsorship of the race and by donating registration fees brought in by Run for Red Tab participants to the organization.
Building on the great turnout in San Francisco, LS&Co. employees from Brussels will be running for Red Tab in May at the 20 km de Bruxelles, followed by runs in Singapore and several other global locations throughout the year.
March 18, 2015
How are more than 130 LS&Co. employees, like John in San Francisco, breaking a sweat in support of their fellow LS&Co. employees and retirees?
They’re participating in Run for Red Tab San Francisco at the Levi’s® Presidio 10 on Sunday, April 12. We’re 14 percent of the way to our goal of raising $25,000, and with less than a month until race day, there’s never been a better time for you to help us reach our goal. Take the next step as part of #RFRT2015:
- Work it out on race day: Claim your FREE entry to walk or run 5K, 10K or 10 miles along one of the world’s most scenic race routes in the Presidio and across the Golden Gate Bridge. Just use your levi.com email address and the Promo Code LeviStrauss2015 when you register. Friends and family can also get 5 percent off with promo code
- Sprint to the donation page: Even if you’re not planning to run or walk, you can still exercise the spirit of giving by donating to a team, sponsoring a runner or giving directly to RTF.
- Flex your fundraising muscles: Once you’re signed up to run, create a personal fundraising page, set a fundraising goal and use our fundraising resources to climb to the top of our fundraising list and win prizes.
- Stretch your workouts further: Participating in #RFRT2015 also makes your pocketbook healthier — earn 100 live wellth points toward your 2016 Annual Wellness Credit by participating in the “Race for a Reason challenge.”
Did you know?
There has never been a better time to get involved thanks to the Pete Haas and Chip Bergh $150,000 Red Tab Challenge. All of the money raised for #RFRT2015 will go directly to LS&Co. employees and retirees who are facing emergency financial situations, like Susan, who will join us on race day! Here’s the difference your donations are making in the lives of these employees and retirees:
- $75 buys school books for the child of an employee in South Africa
- $150 pays for a pair of eyeglasses for a retiree on a fixed income
- $200 helps an employee experiencing a medical emergency keep food on the table
Not in the Bay Area?
LS&Co. employees in Brussels are holding their Run for Red Tab on May 31, and we’d like to hold #RFRT2015 runs across the world! If you’d like help coordinating a run for your office, email us!
February 11, 2015
Run for Red Tab is back again!
The Red Tab Foundation is seeking Bay Area runners, walkers, volunteers and supporters to make the seventh annual Run for Red Tab (RFRT) in San Francisco our most successful fundraiser yet. On Sunday, April 12, LS&Co. employees, friends and family will join the Levi’s® Presidio 10 to run or walk in support of the Red Tab Foundation. Join us for a fun-filled day of fitness, friends, food and drinks in the beautiful San Francisco Presidio.
RFRT raises tens of thousands of dollars each year, 100 percent of which goes directly to members of the LS&Co. family who are in need of emergency financial support. Last year, 148 runners and walkers raised nearly $20,000 for the cause, and with the help of colleagues like John, this year we’re aiming for $25,000.
How can I get involved?
Whether you’re a passionate runner or an enthusiastic supporter, there are a number of ways to get involved in RFRT. Here’s how:
Enter the Race and Raise Funds: LS&Co. will cover the entry fee for any employee who registers to run or walk the 5K, 10K or 10 mile race. Just register for the race using the promotion code LeviStrauss2015 and your LS&Co email address. What to do with the cash you save? Use it to kick-start your fundraising, and invite your friends and family to sponsor your run. You can fundraise on your own, or join a team of colleagues to reach a collective goal. Top fundraisers will earn prizes, swag and lots of warm, fuzzy feelings. You can earn points toward your annual wellness credit by logging your Run for Red Tab participation in the “Race for a Reason 2” Wellth Challenge, available March 22.
Volunteer and Cheer on Race Day: Every team needs a strong set of cheerleaders and helping hands. If you’re interested in helping with race day logistics or coming out to root on Red Tab runners, email us. Signs and smiles are most definitely welcome.
Not in the Bay Area?
Teams from several LS&Co. offices worldwide held Runs for Red Tab in their respective cities last year. If you’d like help coordinating a run for your office, email us. If strapping on your running shoes isn’t in the cards, you can always sponsor a colleague joining the RFRT in S.F. or any other participating city!
Did you know?
There has never been a better time to get involved thanks to the Pete Haas and Chip Bergh $150,000 Red Tab Challenge. For every $1 you raise, up to $4 in direct aid will go to a colleague in need. By participating in the RFRT, you’re contributing to a cause important to the employee in the chair next to you and one on the other side of the world.