Hope in Action
2024 IMPACT REPORT
Fiscal Year 2024 by the Numbers
Friend of the Red Tab Foundation,
We are delighted to share our annual impact report, which showcases the amazing work that we have accomplished over the past year. Thanks to your generous support, the Red Tab Foundation (RTF) has been able to provide hope in nearly 2,000 emergencies that LS&Co. employees and retirees faced in our fiscal year 2024. As a result, our role as a critical safety net has gained scale and visibility greater than ever before.
This has been a year of transition for LS&Co. as the company seeks to accelerate its direct-to-consumer (DTC) business and become “DTC First”. Through this change, RTF has been one of the most tangible ways we support our employees; we provide them a lifeline of support when personal crises occur, a tangible and immediate resource, and act as a source of their hope in action. More than 96% of RTF’s employee grants go to retail, distribution, and plant workers. We understand their challenges and aspirations, and tailor our services to help them overcome obstacles in order to have fulfilling careers. Grantees report feeling more connected to LS&Co. and saw a reduction in the financial stress that unexpected hardships create.
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We are also incredibly grateful for the strong fundraising support this past year that has enabled us to meet yet another year of elevated need. Despite a challenging environment, you showed your commitment and compassion to our mission. At a time when many organizations are struggling, you donated, volunteered, participated in events, and spread the word about RTF more than ever before. You are the heart and soul of RTF, and this spirit of “employees helping employees” is what makes LS&Co. such a truly special place.
Thank you for being part of our community, and for helping us put hope in action.
Kind Regards,
Jenny, John & Pete
Jenny Calvert Rodriguez
Executive Director
John Booker
Philanthropy Director
Pete Haas Jr.
Board President
RTF is a public, nonprofit foundation that assists LS&Co. employees, retirees and their families facing unexpected financial hardships. RTF provides financial assistance, education, and preventative programs to help these individuals in their efforts to maintain their financial, physical and emotional health.
Our Mission
Our Grantees: A Mother’s Resolve & Siti’s Fight for Stability
Siti Fadillah is a hardworking single mother of three who works in Singapore as a retail stylist. One of her daughters was diagnosed with epilepsy a few years ago, and Siti had been juggling household bills with medical treatments and prescriptions. When she really started to fall behind on household costs last winter, she realized that there was one more avenue to turn to for help. RTF was able to support Siti and offered her hope in the form of financial support for critical utility bills that kept the lights on and gave her some financial room to breathe. Even with the best financial planning, hardships like Siti’s can just be a few unlucky strikes away. The majority of RTF’s 1,730 grantees are women, many of whom are responsible for supporting entire families.
Where We Help
Hover over region to see our impact
Where We Help
Our Grantees: Transformational Care of Emily’s Family
Emily Houghton is a retail rockstar in the UK – climbing the ranks from stylist to store manager in just two years. "I just love getting to help people every day. I have an incredible team and feel lucky to work for a brand like Levi’s®," Emily shared. However, when a family member she lived with encountered severe health issues, RTF provided a beacon of hope during a dark time in her life. In this video, hear about Emily's experience.
From Our Grantees
Juan Carlos’ Thanks: “They helped me give my mom a few more years of life”
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Juan Carlos, an assistant store manager in San Francisco, is among RTF’s most passionate advocates; he’s a constant cheerleader for RTF programs, from hardship support to Red Tab Savers. Juan Carlos is from El Salvador, where several members of his family still reside. “We weren’t expecting it, but my mom in El Salvador fell very, very sick. I have my daughter and son here [in California] with me, and I was supporting everyone – my whole household and my parents too, and I just fell behind. We were almost kicked out of our home.” His coworker heard about what was happening and told him to apply for help from RTF, where a program manager quickly validated the situation and approved his request for support just a few short days later. “It was honestly the most amazing experience. I’m so grateful for Levi’s and the Red Tab Foundation. They helped me give my mom a few more years of life.” Medical emergencies make up one of RTF’s largest grant categories, representing 13% of last year’s hardships.
Pat’s Fight Against Parkinson’s
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Pat's story is a heartwarming reminder of the strength and support within the LS&Co. family. After dedicating 23 years to a Levi's® facility in Erwin, TN, at this stage of her life Pat faces the challenges of Parkinson's disease and limited hearing. When the cost of her medication soared, it was RTF that stepped in, providing a lifeline with a three month supply of medication. This act of kindness allowed Pat to manage her other critical bills, bringing peace of mind. She expressed profound gratitude to RTF, whose generosity not only offered financial relief but also a sense of security. Pat’s case was one of more than 600 from manufacturing retirees last year that RTF continues to support.
Granting Hope: Red Tab Foundation Soars in Thailand
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When LS&Co. bought back its business in Thailand in 2022, it introduced 140 new stores into the LS&Co. fold. Where LS&Co. goes, so too does RTF, as we’ve responded to huge growth in Thailand and assistance up +589% in the East Asia PAC region last year.
One of those grantees is Hussawee, who learned that his home needed critical safety repairs. He knew that it would strain his finances, but it was the best choice for the health of his family. Part of the problem was that they needed to move into new housing temporarily, and he wasn’t sure how he could afford it. When he heard from LS&Co.'s local Human Resources about RTF, he couldn’t believe that such an organization existed; that is, until his grant was approved and paid. “I’m proud to be part of LS&Co., a company that genuinely cares for its people. It’s reassuring to know they stand by us during tough times, providing the support we need,” Hussawee shared. Housing is a critical area of need for our community and we know when employees have a stable home, they thrive. Housing and eviction related grants are 15% of the support that we offer each year.
96% of employee grantees were retail, distribution or manufacturing employees.
Our Grants Given
85% of grantees surveyed report feeling less stressed or anxious after receiving RTF help.
Saving Smart: A Journey to Financial Freedom
Elizabeth Lopez’s savings journey has been transformative, and the Red Tab Foundation’s Savers program has played a key role. Savers is a matched savings challenge that RTF offers to U.S. and Canadian retail and distribution employees to encourage them to build a habit of saving.
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Elizabeth appreciates Red Tab Savers reminders and gamified prize opportunities for those who continue to save after the initial matched savings challenge ends. Elizabeth’s goals include trips and emergency savings, and she's excited to have recently fully paid off her student loans. A pivotal moment was when she used her savings to pay for new car tires, underscoring the importance of having a personal safety net when unexpected costs hit. Motivated by travel, Elizabeth balances hard work with rewarding experiences, like trips to national parks. In 2024, Elizabeth won the Red Tab Save to Win $1,000 Grand Prize, a sweepstakes for those that continue to save after the challenge ends. She plans to invest the money or hang onto it for an emergency. Her advice to other employees: “Sign up for Red Tab Savers immediately, as it teaches discipline and reduces stress.”
Since 2015
$1.3M
Saved
3.6K
Employees
helped
The Year Ahead
Globalize & Adapt with LS&Co.’s Workforce
As LS&Co.’s employee and retiree population changes, so will RTF support as we learn to adapt to groups that need support in new geographic areas all around the globe.
Cultivate Champions and Ambassadors
In the face of change, we continue to build new relationships and champions within LS&Co, and connect our work to company culture.
Harness Data & Deliver Operational Excellence
We will stay at the forefront of the latest innovations in our systems and data as we use new tools to focus on human connection where it’s needed most – providing hope to our grantees.
The People Who Make It Happen
Our Supporters
Emil Knopf: Inspiring Community Care at LS&Co
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From tragedy to triumph, Emil Knopf’s journey with LS&Co. is a testament to the power of hope in action. A Holocaust survivor turned design department leader, Emil’s 45-year career at LS& Co. began as an errand runner and culminated as Chief Designer and Youth wear Design Department Manager. He was a founding member of the Community Involvement Team and staunch supporter of RTF; his focus was always on giving back to the community. Even in retirement, he generously supported our work with over 85 donations aiding colleagues during tough times. In a 2016 interview, he shared about his time working with RTF: “The work of Red Tab Foundation is just as important for the people giving as it is for the people receiving. Often you get such a strong sense of satisfaction from your involvement, typically much more than what you put in.” His enduring generosity, until his passing in July 2024, inspire us to nurture a community of care, reflecting his indelible legacy of empathy and support.
Angie’s 100km Hike: A Supporter’s Extreme Challenge for Red Tab Foundation
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Angie Tavares did not call herself a “hiker” before 2024 - the very year that she challenged herself to spend four days long-distance hiking in the true wilderness of the Magaliesburg Mountains in South Africa. Angie, a South Africa headquarters employee and long-term RTF supporter, set her sights on a big goal for this year when she signed up for the Sunset to Sunrise Woman’s Walk: to make it through hiking 100kms (62 miles) and to raise at least 10,000 ZAR (around $560 USD) for Red Tab Foundation. Angie reported that the challenge was one of the hardest things she ever did, but that she did it with pride and a smile for her colleagues that have received help from RTF in the manufacturing facility in South Africa.
Our Donors
$3.3M
Dollars raised
$1.4M
Employees
$910K
LS&Co.
$808K
Family/Shareholders
$118K
Retirees
$100K
Levi Strauss Foundation
$6K
Other
*LS&Co. provides $650K in funding for our operations each year. That means every dollar donated goes directly to help an employee or retiree in need.
Individual donors stepped in to help their peers
430 recurring donors. This is the best and easiest way for LS&Co. employees to give back!
Family Shareholders responded to increased need with 33% more support this year.
The Team
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Jenny Calvert Rodriguez
Executive DirectorJohn Booker
Philanthropy DirectorBryce Kumagai
Global Programs ManagerElla Clausen
Manager, Marketing & CommunicationsDina Lee
Finance and Grants CoordinatorCASE MANAGERS
Lavinia Crawford-Browne
Case Manager, South AfricaTeddy Dworakowski
Case Manager, EuropeEmily Karakas
Sr. Case Manager, United States + CanadaAlbert Hernandez
Case Manager, United States + LATAMLiezl Roca
Case Manager, Asia
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Peter E. Haas Jr.
Board PresidentJeff Harlowe
Vice President
Retired LS&Co. ExecutiveSusan Brennan
Retired LS&Co. ExecutiveMolly Buckley
Retired LS&Co. ExecutiveTom Fanoe
Retired LS&Co. ExecutiveKelly McGinnis
LS&Co. SVP & Chief Communications OfficerLiz O'Neill
LS&Co. EVP & Chief Operations OfficerScott White
LS&Co. VP, People Operations and RewardsHeidi Manes
LS&Co. SVP, Chief Transformation OfficerLisa Stirling
Chief Financial Officer
LS&Co. Global ControllerBradley Haas
LS&Co. Family Council -
Kim Almeida
Director, Worker Wellbeing, Levi Strauss FoundationPriscilla Duncan-Tannous
Assistant General CounselMarie-Hélené Azar
Sr. Director, CommunicationsRobert McCann
Assistant Global Controller
FY 2024 Donors
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LS&Co.
Ginnie and Peter Haas Jr.
Michelle Gass
Chip Bergh
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Colleen and Bob Haas
Margaret Haas
Mimi and Peter Haas Fund
Levi Strauss Foundation
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Evelyn & Walter Haas Jr. Fund
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Kelly McGinnis
Tracy Layney
Kenny Mitchell
Kira and Bradley Haas
Ted Geballe
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Dan Haas
Elizabeth O’Neill
David Jedrzejek
David and Paulette Friedman/Meyer
Harmit Singh
Joshua Prime
Ken Larson/Adams
Levi Strauss & Co.
Nancy Green
Robert Eckert
Troy Alstead
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Heidi Manes
Anne Madison
Jill Beraud
Natalie MacLennan
Scott White
Elliott Rodgers
Lisa Stirling
David Brunelle
Karyn Hillman
Dawn Vitale
Jason Gowans
Emil Knopf
Betsy and Roy Eisenhardt
Christopher McCormick
Daniel & Linda Geballe
Harry Cohn
Jennifer Haas
Jim Phillips
Mary Palafox
Ralph Briskin
Roy W Eaton
Thomas Tusher
Wally Haas
Yael Garten
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Pavan Pamidimarri
Johnny DeMartino
David Cardiff
Jeffrey Eggert-Peluso
Amanda Gardner
Michelle Williamson
Mark Grovich
Spencer Fleischer
Tom Fanoe
Melissa DiRienzo
Samuel Espindola
Francis Arrastia
Bart Bright
Thomas Rafferty
Anne Spletzer
Beth Francesconi
Garrett Petraia
Jeffrey Hogue
Donna Tewart
Greg Wendt
Jim Ansel
Todd Tomlitz
Janine Chilton-Faust
Kathleen Hodskins
Fatima Angeles
Robert McCann
Marie-Hélène Azar
Victoria Skelton
Ann Ure
Carl Buskirk
David Marberger
Karen McGee
Ken Sirlin
Lindsay Webbe
Thomas Mallery
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Adam Woollerson
Michael Womack
James Sights
Jenny Rodriguez
Dinesh Sharma
Karthik Varatharaj
Karen R Scholl
David Hamaty
Aman Talib
Sanjeev Mohanty
Jennifer DuBuisson
Estelle Layton
Linda Rudolph
Mary Jane Luck
Nathaniel Eubanks
Salvador Garcia
Kevin Mckenna
Amy Yang
Sheena Kunhiraman
Douglas Flores
LaShaniece Harris
Rene Saroukhanoff
Myrna Ruegg
Anna Walker
Anthony Jones
Wade Webster
David Cantrell
John Booker
Lucia Marcuzzo
Jill Guenza
Naoki Furuyama
Shaun Gilfoy
John Massey
Christiane Kunkel
Vicki Ewing
Alex Chrysiliou
Melissa Trevino
John DeShano
Margie Hanselman
Mary and Bob McCurdy
Christopher Conrad
Natalie Ridsdale
Edgar Bedolla
JoAnne Nichols
Jason Keenan
Gibram Abud
Linda Wilder Cullen
Brian Secrest
Joe Henwood
Lindsey Cotner
Ryan Robison
Melvin Franty
Benjamin Elwood
Carol Joyner
Chad Hinson
Chris Jackman
Edward Wilson
Heather Roussel
Ming Zhao
Morgan Duquette
Trina Freeman
Nuholt Huisamen
Leonard Mack
Nada Grkinich
Maria Chua
Sathi Reddy Velagala
Vinay Narayana
Dennis Goebel
Walter Fong
Elizabeth Owen
Tiffani Wollbrinck
Kathryn Farmer
Donna Keon
George Spellman
Paul Pollard
Sameer Koul
Torsten Rath
Aaron Boyd
Beverly Beaudreault
Bob Gargani
Bob Siegel
Carol Dore
Courtney B Murtaugh
Frank Garcia
Gerald Maschino
Gillian & Brad Kumagai
Jeffery Harlowe
Jesse Eisenhardt
Jim Chriss
Joan Buchanan
Joaquin Ngarangad
Judy Yanez
Leo Isotalo
Leonard Bennett
Margaret Moster
Marvin Broderson
Michael Howard
Molly Buckley
Robert Caldwell
Ryan and Meghan Gifts Fund
Shane Hanna
Stephen Kelley
Walter A Haas III
